Smooth Shampoo
WHAT IT IS
Turn frizz-prone hair into silky strands on their best behavior. Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.
240ml. Made in USA.
WHAT IT DOES
Cleans. Softens. Shines.Formulated with first-of-its-kind Alpha Keratin 60ku®protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It repaves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.
WHO IT'S FOR
For frizz-prone hair.
HOW TO USE IT
THIS PRODUCT IS
INGREDIENTS
Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity. Gotu Kola A multitasking Indian herb that promotes strength, smoothness, and luster. Pink Pomelo (Conditioner) A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality
ABOUT THE BRAND
Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue.
This brand is part of Space NK, the ultimate curator of the world’s most in-demand beauty and icons of the future. With over 25 years of experience discovering and curating brands, Space NK brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.
Turn frizz-prone hair into silky strands on their best behavior. Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.
240ml. Made in USA.
WHAT IT DOES
Cleans. Softens. Shines.Formulated with first-of-its-kind Alpha Keratin 60ku®protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It repaves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.
WHO IT'S FOR
For frizz-prone hair.
HOW TO USE IT
- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
- Follow with Smooth Conditioner, rinse thoroughly.
THIS PRODUCT IS
- Cruelty free
- Parabens free
- Phthalates free
- Sulfates free
INGREDIENTS
Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity. Gotu Kola A multitasking Indian herb that promotes strength, smoothness, and luster. Pink Pomelo (Conditioner) A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality
ABOUT THE BRAND
Virtue® has cracked the code for healthy hair. Virtue products address the cause — so that no matter what your hair “type,” you’ll get healthier, more beautiful hair. With Alpha Keratin 60ku®, a patented, self-regulating protein recognized by the hair as its own, Virtue targets and treats the underlying damage — the root cause of every major hair issue.
This brand is part of Space NK, the ultimate curator of the world’s most in-demand beauty and icons of the future. With over 25 years of experience discovering and curating brands, Space NK brings the very best in beauty to Hudson's Bay. Within our carefully crafted assortment, you will find an edit of the most innovative and sought-after skincare, haircare, makeup and lifestyle products from around the world.
Style Code: 0600092302305
FREE in-store returns at any Hudson’s Bay store.
Full details can be found on our Shipping and Returns Policy Page